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REALM CHEF BLOG
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TikTok Ban? — How Authors Weather the Social Media Storm

Is a TikTok ban really going to happen? If so, what does it mean for authors? Regardless, considering the unstable landscape of constantly shifting algorithms, how can writers achieve long-term success in social media marketing — without sacrificing their mental health?

Realm Chef has three fundamental mindset shifts to recommend, and a practical tool ready for each step.

Beyond the TikTok Ban: Social Media Marketing Mindset

Audience Over Algorithm

TikTok algorithms — any social media algorithms, really — make me think of a genie. Not the fun Disney kind; the evil, tricksy sort who promise great treasure, but ONLY if you ask just the right question with just the right sequence of words. It’s alluring, and exhausting, and so quickly distracts authors from their original goal: reaching readers.

Thankfully, this is one genie whom it’s never too late to put back in the lamp. When I’m floundering in the quagmire of social media marketing, a simple reframing makes all the difference:

  • What am I actually doing here?
  • Why am I engaging with this platform, and to what purpose?
  • Do I want to master the algorithm, or build an audience of loyal readers who love my books?

If I remember the desired end — rather than letting the means (navigating the algorithm) become a constantly shifting end in themselves — then my author marketing efforts instantly regain focus, while my mental health breathes a mini sigh of relief.

This is where Realm Chef’s book consultation chat becomes a deeply practical tool.

Once your book is uploaded, Chef’s understanding of your work enables it to:

  • identify your target audience
  • clarify your author brand (see this blog post for a stunning example of Chef at work here!)
  • brainstorm strategies to cultivate a community of your ideal readers
The screen displays a consultation chat for marketing a book. The left side includes advice on the book's target audience and suggests suitable social media platforms to reach those ideal readers. The right side shows chapter summaries from the book.
Strategizing with my favorite consultant!

With Chef as my expert consultant, I can stay grounded and laser-focused on the true goal behind social media marketing, turning mountains — possible TikTok bans, black-box algorithms, and their ilk — into minor speed bumps.

I still am in awe of the quality of CHAT that Realm Chef puts out. Have not found anything close to that. It truly is like conversing with another writer. ~ Ingrid Edisen, Author

Value Over Vanity

Now that you’re recentered on your goal, the next mindset shift is about how you measure that goal. When you’re lost in the algorithm maze, it’s easy to obsess over vanity metrics: how many views? Likes? Comments? Followers?

These are great and all (yay, dopamine!), but they distract from the most important metric: book sales. Chasing them leads away from the ultimate goal — building a community of engaged readers — and straight back to the algorithm genie’s waiting room, where your success and mental health are both vulnerable to any shift in the social media weather. Like a TikTok ban, for example.

Let’s reframe:

  • What value am I bringing to my readers on this platform?
  • What value is this platform adding to my business?
  • How will I measure that exchange of value?
    • Choose a quantifiable metric that matters to you; I recommend either book sales or email list subscribers.

For this, Realm Chef’s automated story bible is a life-saver. (See this blog post for a breakdown of how the story bible generator is a revolutionary marketing tool!) With all my book’s details instantly organized into accessible categories — chapter summaries, timeline events, character profiles, location profiles, back cover blurb, logline — I can quickly work with Chef to generate quality social media content that is:

  • an accurate reflection of my books
  • consistent with my author brand
  • designed to capture the attention of my target audience as they scroll

Story Bible Generation in progress:

Remember, marketing is storytelling! It’s not about self-promotion, but generosity: you are sharing your story with readers who need it. With Chef’s story bible as your ally, focus on adding value to the lives of your target audience; the return value — a community of loyal readers — will weather any TikTok ban or algorithm shift.

Realm Chef is a game changer! This is the AI application a lot of people who don’t want AI to write for them have been waiting for.  ~ Elizabeth Ann West, Author & CEO Future Fiction Academy

Flexibility Over Fixation

This one’s easy: don’t get fixated on any specific platform. You don’t have to post everywhere — in fact, I advise NOT to spread yourself too thin — but in the event of a TikTok ban or other such social media storm, it’s wise to have at least one other platform to fall back on.

To do this without sacrificing your mental health, prioritize flexible content that you can cross-post. TikTok videos can double as Facebook reels; Instagram carousels work as TikTok posts; YouTube shorts can be repurposed across the social media marketing board.

A white cat wearing a chef's hat lies on a bed, using a laptop with a thoughtful expression, one paw raised to its mouth.

How to create all this content without sacrificing writing time OR stressing yourself out? Enter Realm Chef’s suite of marketing tools, the secret weapon against TikTok bans and bewildering algorithms:

  • Facebook Ad Generator
  • TikTok Script Generator
  • (coming soon!) Video Ad Generator

Just upload your book, hit “generate”, and let Chef create an arsenal of quality social media posts, ready to be deployed to your chosen platform and/or cross-posted at will. It’s like social media insurance: no matter what happens with the algorithm or government regulation, you have a library of flexible content — in MINUTES. No hours of labor on your end; no losing valuable writing time to social media marketing; no fretting that all that time may end up wasted if a TikTok ban becomes reality.

The screen displays romance TikTok script excerpts for marketing a book. Each script is labeled with a chapter number and offers a brief, emotional scene intended for TikTok adaptation, focusing on key romantic moments in the book.
TikTok Script Generator at work!

Realm Chef: Your Author’s Anchor in the Algorithm Storm

The progress of the TikTok ban in the United States government reminds us how little control we have over social media marketing. Rather than drowning in an algorithm-induced stress-hurricane, let’s focus on what we CAN control: reframing our mindset, and telling great stories with our marketing.

With Realm Chef’s book consultation chat, automated story bible, and ad generators in your toolkit, you can take a deep breath, knowing your anchor is strong enough to weather any social media storm. Come what may — TikTok bans, algorithm shifts, life upheavals — let Chef streamline your marketing process so you can put all that time back where it should be: writing stories. Your reader community is waiting!

Try Realm Chef Today

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