Eager for TikTok success as an author, but not sure where to start? Or, when you start, how to cultivate a consistent strategy for long-term TikTok organic marketing growth? Let’s look at 5 basic steps towards sustainable book marketing success in TikTok for authors — and how Realm Chef can help you master each one!
When you create a new account, DON'T just start posting immediately, lest TikTok think you’re a robot. “Warm up” your account by scrolling, watching, liking, commenting, and following booktok content!
DO make this a regular practice, even after your Author TikTok account is warm. Whenever you post, spend some time beforehand and afterwards engaging with other booktok content!
This is not wasted time, nor is it simply for the social proof of your human-ness. This is TikTok organic marketing reconnaissance: you are scouting the landscape, finding the places your ideal readers congregate — and mapping the content that draws them there.
As we discussed in our blog Social Media Marketing with JOY, this is how you prepare to create the content YOU would enjoy consuming.
And speaking of your ideal reader . . .
Now that you have scouted the booktok content that attracts your target audience, tailor your entire Author TikTok presence to fit within that sphere!
Your ENTIRE Author TikTok presence. That means not just your posts; capitalize on the limited space in your TikTok profile with a hook-bio that encapsulates your author brand, tailored to your target audience.
On TikTok, shorter is usually better; and in a 7-15 second video, that first second is the crucial hook. Whether it’s a trending sound, an eye-catching image, or a stop-you-in-your-tracks line of text, this is your chance to turn a scroller into a follower.
Look back at what you learned in steps 1-2, specifically at the posts favored by your target audience. What’s their hook approach? How can you adapt those authors' strategies for your own TikTok organic marketing success?
Video content is about forming an emotional connection with the viewer, so TikTok for authors is a chance to engage on an emotional level with potential readers. Now that you’ve hooked them, make them FEEL something. Focus on emotional content; this is what transforms the scroller-follower into a reader — into a fan!
TikTok algorithms are NOT in your control, so don’t stress over them!
There is no magic "TikTok for authors" success formula. Time of day; day of the week; number of times per day; skipping / not skipping — your mileage may and WILL vary. Do your research; experiment with different TikTok organic marketing tactics; and . . .
Set realistic (for YOU) goals that you CAN control.
Instead of:
“get <this many> views” or “double my followers in <this many> days”,
TRY
“spend <this much time> per day actively engaging with relevant content” and “post <this many times> per week.”
Persistence does seem to be worth something in the Author TikTok game, so build a sustainable book marketing schedule that will enable you to be consistent without burning out!
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Your personal book consultant (who also happens to be an extremely cute cat wearing a chef’s hat made of clouds) is designed to help you understand:
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Facebook advertising for authors is simple! (said no one ever) Let's explore how authors can work with - and get the most out of - Meta Ads Manager, and see how Realm Chef can be the key to Meta Ads book marketing breakthrough!
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What if we could reframe our whole book marketing mindset? What if we could form a strategy that didn’t just alleviate the pain of social media advertising, but infused it with joy? Let’s explore some practical tips to do just that — and see how Realm Chef is helping real authors get some JOY back into their social media marketing story!
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